Diageo India parent company of the Royal Challengers Bangalore (RCB), announces an INR 75-crore program to revive the hospitality industry hit by Covid19. While Virat Kohli’s team owners have also given a helping hand for the hospitality sector through this program.
Named as ‘Raising the Bar’ , it will support bars, pubs, and restaurants serving alcohol. It will help the industry bringing the customers back and recover the losses due to the COVID-19 pandemic.
How will RCB’s owners help?
In their two-year programme they will support the revival and recovery of qualifying bars (pubs and restaurants serving alcohol) across major cities like New Delhi, Mumbai, and Bengaluru, among others. It was designed after a subsequent global survey of bar owners to identify the key priorities for reopening the business.
A non-cash support will be rendered including physical equipment needed for outlets to ‘hygiene kits’ with high-quality permanent sanitiser dispensers, medical grade hand sanitiser and a range of personal protection equipment (such as masks and gloves). They will also help bars, pubs and restaurants serving alcohol to establish partnerships with online reservations and cashless systems with mobile bars and outdoor equipment.
Mr. Anand Kripalu, Managing Director & CEO, Diageo India said, “The Indian Hospitality and F&B industry has witnessed unprecedented loss of revenues. This has impacted many start-ups and MSMEs as well as the livelihood of millions of people. Pubs, Bars and Restaurants are an integral part of our communities, bringing people together to socialise and celebrate – something we have all missed during the lockdown.”
Formerly Diageo India, through its 15 manufacturing units across the country has helped the government and hospitality by producing sanitiser packs to at the time of crisis.